The founder of Atari, and the guy who gave Steve Jobs his first job wrote one of the most refreshing books on recruiting and retaining staff that I have come across in a very long time.
The book is Finding the next Steve Jobs and the author is Nolan Bushnell.
Now here are two really creative job recruiting ads they used for Atari:
- “Play games, make money”
- “Make games that make money; keep some of it”
- “Confusing work with play everyday”
- Work harder at fun than ever before”
At his other start-up Chuck E. Cheese’s Pizza-Time Theaters chain the ran the adds under the headlines:
- make dough, make fun, have fun, earn dough.
Says Bushnell funny people tend to be more creative than unfunny people – and humour appeals to funny people.
Bushnell wrote a book both funny and wise and is well worth a read if you are in the recruiting business.
But one of his remarks well-worth repeating that has nothing to do with recruitment or corporate culture is advice for entrepreneur. And lately I have become acutely conscious of the issue being on fin24.com’s panel of advisors for small business owners and entrepreneurs. I am actually sickened when i see with how little preparation some people put their meagre savings at risk. Ventures that must end in failure, and no mentoring or coaching or smartly drawn up business plans will help.
Many of these individuals simply underestimate how complicated the business is that they want to venture into, hopelessly, by orders of magnitude.
Says Bushnell: ” If the other guy’s business looks easy, it means you don’t know enough about it.” Continues Bushnell: ” I have contemplated this idea over and over again when I think i’ve discovered an opportunity that is being overlooked by another business. By digging deeper, I almost always find there are obstacles that I hadn’t noticed in my casual analysis.”
Look before you leap! Seems appropriate.