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But what is the difference between mum's cooking and a grill restaurant? First of all veggies. Mum sees to it or saw to it that you got your veggies: 'boontjies,' (beans) and starches such as 'soet patats' (sweat potatoes), herbert squashes...

And meatwise, the leg of lamb (not shanks!), 'skaapboud' sliced with crisp fat on the edges, and of course 'frikadelle,' meat balls. More technically speaking mum's cooking mostly is not grilled, but roast in the oven, or baked such as chicken pies (Afrikaans, bak, stowe...).

As a matter of fact grilling is usually the domain of the dad, the famous 'braai.' So that if Dros wanted a slogan with integrity it should have been 'Dad's braai!'

What they offer however is most definitely not mum's cooking! Now why would you sacrifice brand integrity? Is this kind of cheap shot management who had a bright idea and little respect for their clients or the agency who tried to be original and creative?

But how did I get onto Dros? Because they currently sponsor a show which is so resplendent with real, gritty integrity.

I am speaking of the Afrikaans pay channel, kykNEW's show 'Boer soek 'n vrou.' It's nearing the climax and you can watch it tonight at 20:00. The participants are now pruned down to the finalists, but really throughout the series this was most refreshing. Real people, real emotions a disarming honesty and directness. If you had thought that there is any comparison with AMerican series such as Bachelor. No, no no, they might all look like human beings, but the participants in Boer soek 'n vrou and those of Bachelor and its clones cannot belong to the same species of humanity.

This of us who live in the marketing, branding, bizz buzz environment need to look at Boer soek 'n vrou and remind ourselves what real people are like.

ANd for me as an Afrikaans person, there is a second bonanza, the participants are mostly Afrikaans as could be expected (with the exception of a couple of really wonderful English speaking women). This series is a celebration of Afrikaans as a brand with honesty and integrity which makes me very, very proud to be Afrikaans.