HR Needs to Speak the Language of Business

January 22, 2013 in Entrepreneurship, SME/SMME

By Anja Hartman, HR Director for Softline VIP, part of the Sage Group Plc.

Anja Hartman-Weitz

Anja Hartman-Weitz

People are at the top of the agenda in many a company with the war for talent intensifying in many business sectors.  It is therefore crucial for the Human Resources (HR) department to recognise the value that it brings in terms of helping the business to compete in finding the right talent.

The future of HR however depends on its business presence.  You need to have the mindset of a business role-player first and then an HR professional to understand the contribution that HR can make to the bigger picture.  It boils down to how well you really know your business and who your clients are, may it be employees, line managers, Exco members, external clients or even investors.  Ask yourself the following questions, to establish whether you understand your business:

  • What are the top three priorities and concerns of your business leaders?
  • Who is your biggest client and why do they use your service or product?
  • Which product/service is the most profitable, and why?
  • What emerging technology trends can influence your business?
  • What socio-economic or political trends might be disruptive to your industry?
  • What is the company’s operating margin?
  • What was the revenue and profit for the previous financial year?

If you are familiar with the needs of the business, your HR practices will reflect that knowledge. The answers to the above questions can help the HR practitioner to achieve business objectives through informed HR desicions.

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